Coframe raises $25 million for AI-personalized websites

By Priya Raman

Coframe has raised $25 million in a Series A co-led by Khosla Ventures and Hanabi Capital to build websites that adapt with AI for each visitor, lifting the startup’s total funding to $35 million; the valuation was not disclosed.

Billionaire venture capitalist and Khosla Ventures founder and partner Vinod Khosla had also backed Coframe at the seed stage. Coframe is his latest AI investment. His thesis is straightforward: AI can make a page for every visitor without requiring a separate, hand-coded build.

What changes for website builders?

Khosla said: “The world has changed because AI has enabled extreme customization.” Coframe calls its approach the living internet, a web that can adapt page content to the person arriving rather than serve the same fixed experience to everyone.

Khosla’s benchmark is Amazon, where he says shopping has become a slog and worsened over 15 years as the retailer promotes what it wants to sell rather than what each shopper may find relevant. He said the experience has repeatedly deteriorated.

Writing separate code for every page, he says, remains too expensive and too slow, although customized pages for individual users remain a good idea.

Coframe was founded in 2023 by Josh Payne, an AI researcher and entrepreneur who studied mathematics and computer science at Stanford. Payne previously co-founded Autograph, the sports and entertainment startup backed by Tom Brady.

He conceived Coframe after seeing the manual, labor-intensive work required while trying to grow a consumer-facing business. The arrival of ChatGPT showed him that generative AI could supply the missing layer.

“Websites are static,” Payne said. “You build them once; they’re one size fits all, and then it takes a tremendous amount of effort to improve them over time.”

Coframe’s goal goes beyond generating a prettier landing page. Payne says the system learns what drives a particular customer to click and buy, then creates a more relevant experience that better represents a business and its goods or services. He describes the output as highly bespoke.

What do the customer numbers show?

Coframe says its technology has generated more than $300 million in incremental revenue for customers including Dropbox, BCG, Block, Backcountry and Sur La Table. The company also reports these conversion-rate increases:

• Dropbox: conversion rates up 158%.
• Replit: conversion rates up 410%.
• Cash App: conversion rates up 60%.

These figures come from Coframe, so they describe the startup’s own customer record. For marketing leaders, the test is whether individualized page delivery can deliver those gains without recreating the manual effort Coframe says it is removing.

For a CMO, the promise is tighter feedback between intent and presentation. Instead of choosing one page for a broad audience and rebuilding it after each test, Coframe says the page itself can adapt to the visitor.

That is a larger operational claim than automated copy generation, and the company’s own performance figures will carry most of the early burden of proof.

Can AI revive a crowded martech market?

Payne argues that marketing technology has hardened around Adobe and Salesforce, with a long tail of point tools for testing, targeting and measuring campaigns. Optimizely, once a Silicon Valley darling, was acquired for an undisclosed sum in 2021. Payne sees AI giving the category a second act.

His ambition extends beyond better advertising performance. Payne says the internet will acquire its own sense of life as technology rapidly catches up, and Coframe wants to help deliver it. Khosla was pictured at the AI Impact Summit in New Delhi on Feb. 19, 2026.

The thesis is bold; the customer numbers, at least, are specific. They are also Coframe’s own numbers, which keeps the burden of proof exactly where a skeptical CMO would put it.