The plan/growth

Section5 briefings on file

Growth & Performance

Performance marketing, acquisition economics, retention and the numbers behind growth programmes.

  1. Target Wants to Triple Paid Loyalty Members in Three Years

    Target has set a three-year goal to triple membership in its paid loyalty program, putting subscription growth at the center of its customer strategy.

    · 3 min read

  2. McKinsey sizes global wellness at $2 trillion

    McKinsey & Company puts the global wellness market at $2 trillion, with millennials and Gen Z now reshaping demand across the category.

    · 2 min read

  3. Taco Bell links loyalty program to digital sales growth

    Taco Bell says its loyalty program drove digital sales growth, putting first-party membership data at the center of the chain's online revenue strate…

    · 2 min read

  4. Marriott Added More Than 40 Million Loyalty Members in 2025

    Marriott added more than 40 million loyalty members in 2025, marking one of the largest single-year enrollment gains reported by a major hotel loyalt…

    · 2 min read

  5. Loyalty Programs Drive Repeat Visits as Economic Uncertainty Weighs on Spending

    Loyalty programs rank among the strongest drivers of repeat visits as economic uncertainty reshapes consumer spending, CX Dive reports.

    · 2 min read

Growth & Performance5 briefings · /growth