The plan/b2b
Section9 briefings on file
B2B Marketing
Demand generation, ABM, sales-marketing alignment and buying-committee dynamics in business markets.
Forrester Publishes Its B2B Marketing Predictions for 2026
Forrester has issued its B2B marketing predictions for 2026, carried by Demand Gen Report. The digest notice confirms the release but not its specifi…
Demand Gen Report Surveys B2B Marketers on Actual AI Use
Demand Gen Report's Pulse Check survey asks B2B marketing teams how they use AI in daily work, aiming at current practice rather than stated intent.…
B2B Demand Generation Services Headed for $15B by 2033
The global B2B demand generation service market will reach $15 billion by 2033, per Demand Gen Report — a decade-long growth signal for CMO budget pl…
Reddit Reaches 514.6 Million Weekly Users, but B2B Marketers Shouldn't Expect Pipeline
Reddit's 514.6 million weekly users won't build B2B pipeline, but mining its communities can sharpen messaging that lifts conversion across search, e…
GNW Report: Generative Engine Optimization Spreads Through B2B
GNW finds GEO adoption accelerating across B2B marketing as teams rework content, measurement and search budgets for AI answer engines.
Demand Gen Report Flags Resource Scarcity as Defining 2026 B2B Theme
Demand Gen Report's 2026 B2B Trends Research Report leads with resource scarcity, framing constrained budgets and lean teams as the sector's core pro…
The 'Free and Organic' Myth in B2B Pipeline Acquisition
Demand Gen Report argues B2B marketers misprice pipeline acquisition by treating organic channels as free, hiding real salary, content and tooling co…
Yes& Acquires Modo Modo to Expand Its B2B Marketing Business
Yes& has acquired Modo Modo to expand its B2B marketing presence. Deal terms were undisclosed; the move continues consolidation among mid-sized agenc…
Integrate Acquires CaliberMind to Build Closed-Loop B2B Marketing
Integrate has acquired CaliberMind in a deal aimed at closed-loop B2B marketing, pairing demand orchestration with revenue analytics. Terms were not…
