Dynasty Financial Partners Names Alex Kaminsky Chief Marketing Officer

Dynasty Financial Partners has appointed Alex Kaminsky as Chief Marketing Officer, handing him a platform that already serves more than 750 financial advisors and nearly $135 billion in assets.

The move, announced by the St. Petersburg, Florida-based firm, puts Kaminsky in charge of brand and marketing for one of the larger service networks in the independent RIA space. He will work from headquarters and report directly to founder and CEO Shirl Penney.

What changes in the marketing org?

Gordon "Gordy" Abel, who held the CMO seat for the past decade, isn't leaving. He moves into a newly created role, Chief Brand Officer, and will report to Kaminsky from New York City. That structure keeps a decade of institutional brand knowledge inside the department while adding an operator with outside scale-up experience.

Kaminsky's remit covers two tracks. First, strengthening Dynasty's own brand recognition. Second, supporting the marketing activities of the independent advisory businesses that use the platform — work he'll do alongside Dynasty Consulting Group and the Network Marketing team to expand marketing capabilities for affiliated RIAs.

Who is Alex Kaminsky?

He brings more than 25 years of marketing leadership across publicly traded companies, privately held businesses, and private equity-backed organizations. His résumé includes Corpay, YP, The Weather Channel, Coca-Cola, ESPN, and Turner Broadcasting. He also founded a strategic brand consulting business and successfully exited it.

Most recently, he spent eight years at Corpay, rising to Global Chief Brand Officer. There he ran corporate growth strategy, brand positioning, demand generation, digital communications, and customer engagement. One concrete result stands out for marketing leaders watching budgets: he introduced Corpay's first AI-enabled Creative Studio, which generated more than $2 million in annual savings.

That track record is the mechanism behind the hire. Dynasty wants an executive who can pair classic brand-building with AI-driven efficiency, and Kaminsky has shipped both.

What does the leadership actually say?

Penney framed the appointment in terms of message amplification, not repositioning. "Dynasty means sustained excellence. It means winning, and winning consistently over time," Penney said, describing a message built on "triangulation of advice, making independence last, and winning in an aligned way" for RIA clients, their clients, employees, resource partners, and investors.

"Alex will magnify that message, so we reach and help more people live their healthiest financial lives," Penney said.

The CEO also pointed to the specific capabilities that tipped the decision. "Alex has the creative vision, the operating discipline, and the AI-forward mindset to take our brand to the next level," Penney said, calling him "the rare combination of old school marketing meeting new school."

Kaminsky, for his part, signaled continuity with aggressive ambition. "Dynasty is at the front of the pack on technology, on market-leading initiatives, and on industry insight," he said. "To help shape the brand of a category-defining firm at an inflection point like this is a rare opportunity."

Why this hire fits the moment

Dynasty provides technology, investment management resources, business services, and advisory support that help independent wealth management firms launch and scale. The company has invested in brand expertise at the board level too: board member John Seifert, former chairman and CEO of Ogilvy, has provided branding guidance, and the firm has consulted with Gary Vaynerchuk and VaynerMedia.

For CMOs in financial services, the pattern is familiar: a founder-led firm at scale hires a proven operator to formalize and accelerate brand building, keeps the incumbent brand leader in a focused role, and leans on AI to hold down creative costs while expanding output.