Anjali Sud to Lead SiriusXM on Jan. 1 After Roku Deal Reshuffles Tubi

By Priya Raman

Anjali Sud, who led Tubi to more than 110 million monthly active users, will become SiriusXM's chief executive on Jan. 1. She succeeds Jennifer Witz, who is leaving after 25 years at SiriusXM, six of them as CEO.

Sud has served as an independent director of SiriusXM since March 2025 and will remain on the board after taking the CEO job. Her appointment places an operator with direct experience in advertising and subscription models at the top of a company that has returned to revenue growth.

What changes at Tubi?

Mike Bidgoli will become Tubi president and take over day-to-day leadership as Fox restructures the business following its acquisition of Roku, which closed last week. Tubi remains free and ad-supported; the management chain changes.

Sud will help manage the transition through year-end before starting at SiriusXM on Jan. 1. Tubi, the free ad-supported service, and Frndly TV, part of the Roku acquisition, will join Fox One under Pete Distad, CEO of Fox's direct-to-consumer business.

The reporting structure now looks like this:

• Bidgoli will report to Distad.
• Tubi's leadership team will report to Bidgoli.
• Fox Digital Platforms co-chairs Paul Cheesbrough and Anthony Wood distributed a Friday memo describing the changes.
• The memo described Bidgoli as an early Tubi investor who has led Tubi's product and engineering teams with a focus on innovation and execution.

What did Witz deliver?

Greg Maffei, chairman of SiriusXM's board, credited Witz with expanding in-car penetration, building one of the nation's leading podcast networks, solidifying premium content-led subscription businesses and producing record-low customer churn during her six-year tenure.

Maffei said: “SiriusXM is now generating its best core financial metrics in years, returning to revenue growth and generating near-record levels of free cash flow.” Witz said in a statement that she was proud of the team's work strengthening the subscriber experience, expanding the advertising business and unlocking greater value across SiriusXM's broader portfolio.

The announcement gives no revenue-growth percentage, churn rate or free-cash-flow amount. SiriusXM has a direction to defend, but not a disclosed numerical baseline for its next phase.

What does Sud bring?

Before joining Tubi, Sud served as CEO of video platform Vimeo after ecommerce, finance and media roles at Amazon and Time Warner. At Tubi, she led expansion to more than 110 million monthly active users.

Maffei said Sud built some of the most successful consumer entertainment platforms and, in earlier roles, scaled audiences, expanded platforms and led businesses supported by both advertising and subscription models. Sud said: “Premium audio experiences will be more important than ever to the future of entertainment. And I believe SiriusXM can evolve to lead that future.”

Her experience covers both paid and ad-funded models, matching the advertising and subscription engines described at SiriusXM. Her board tenure also gives her direct exposure to the company before she assumes the CEO role.

For leadership, the immediate facts are firm: Sud starts Jan. 1, keeps her board seat and brings Tubi-scale audience experience; Bidgoli takes Tubi day to day, reports to Distad and oversees a leadership team inside Fox One. Witz exits after 25 years at SiriusXM, six as CEO.

The succession is clear. The numbers still have to follow.